After a successful IPs warm up made by Emailmanager, it's time to strengthen email marketing best practices. We´re telling this because right after the volume of your sends is reduced, it´s increased in order to reach the entire contact database. During this period, the deliverability can be vulnerable, as new email addresses will be on your lists and the historic is still low for the email providers to evaluate the interactions. So what should you do?

6 tips to increase the email delivery and protect your IP

When you receive your IP warmed up by Emailmanager, you should adopt the email marketing best practices to keep the reputation and improve your email delivery. Some well applied tips can boost your digital marketing strategy and generate more results. We mean more ROI (return on investment) for you.

Frequency

Hold a good rate and a good volume of sends to maintain the reputation that began to be built with the IPs warm up;

Relevance

Evaluate the relevance of the content of your email marketing campaign to promote more engagement with your base and avoid spam complaints.

Targeting

Segment your audience according to the interactions, such as openings, clicks and conversions, defining who are the active contacts and who are the inactive;

Tracking

Monitor hard bounce rates (permanent error) and avoid making sends to unknown contacts or old email addresses;

Cleaning

Take care of your contact base, keeping a constant cleaning of all your lists to avoid invalid or non-existent emails;

Awareness

Answer as often as possible all requests for opt-out, if any, to keep you from being reported as spam.

Conclusion

Best practices were created to preserve the reputation built during the IPs warm up, but remember this is only a part of the marketing strategy as the senders are constantly evaluated by the email providers. So you should keep a nonstop attention and care for each triggered action.

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