Have you ever heard of IPs warm up? The term is well known in the universe of who sends email marketing campaigns and also of those working in the IT field. It’s highly recommended if you have a list of contacts with more than 10,000 emails.

In this article, we will show the importance of this practice to keep your reputation high and also improve the deliverability of your emails.

Understand what is an IP address

IP stands for Internet Protocol. In a few words, the IP address is a number that identifies a device on a local or public network. It can be a computer, a printer, a router, etc. Each one has a unique address to send and receive data packs, corresponding to blocks of information transmitted over the Internet.

What is an IP warm up?

Warming up IPs prevents your IP address to be eventually mistaken as a spammer. In a few words, the process helps creating a good reputation as the sender and also improve the deliverability of your emails.

If you have a list of more than 10,000 contacts or you’re just getting an account with Emailmanager, we do this IP warm up for you, preventing your emails from falling into the spam box and from damaging your reputation as the sender.

As a new customer, you have access to an IP unused and without historic of emails sent, we mean, with a reputation to be built before passing by the major internet service providers (ISPs). However, when you hire an Exclusive IP with us, we already do this warming up so you there is no need for you to worry about it. Anyway, we recommend that you send small volumes of emails at the beginning and then increase it gradually.

• Limit the volume of messages sent per day, hour or domain;
• Reduce the frequency of sending;
• Migrate smaller campaigns and then pass to the highest ones;
• Create small surveys to "warm up" the IP;

Another important tip is to focus the emails you will send to the recipients that are more engaged with your brand, because if you have more interactions, your reputation gets better.

Conclusion

Note! It’s important that you follow the recommended practices to warm up your new IP. Otherwise, emails delivery may be impaired and you run the risk of seeing your messages blocked. So if you are new to Emailmanager and/or has a list of more than 10,000 contacts, don’t worry because we make the warming up of your IP address. So you keep your reputation high, increase your chances of deliverability and generates more conversions for your business.

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