The email marketing campaigns can have on Facebook a strong ally to generate engagement. One of the most used formats for this is the registration form, which can be applied to the inclusion of new readers of your newsletter and the disclosure of an eBook, for example. Another well disseminated channel is the promotion of contests.

In addition to these, you can also use the CTA, which stands for call to action. The button, which will direct to the website of your company, to the sign up page or even to a particular product, for example, can be added to the cover image of your page on the social network. Learn how to apply it to engage your followers and encourage them to interact with your brand.

Why you should use the call to action for social

Counting only with the organic reach on Facebook can be a pretty hard way to win over your audience, even if you prioritize relevant content. However, you can earn an extra breathe to add a call to action button in your social page. The resource makes the purpose of your business clear, no matter if it’s to increase the number of followers or purchases or even rise your email list.

In addition to engaging your audience, you have the opportunity to gain new customers and still retain the old ones. Even better, the button appears in both the desktop and in mobile. So you don’t run the risk of leaving any potential customer (lead) back.

How to apply and where to direct your audience

Installing a CTA on your Facebook page is very simple. On the cover itself there is a button "create call to action." Just click there to choose the type of call you want to promote. Among the available options, you will find:

Book Now

If an event is about to happen, this is the best way for your followers to reserve a place or buy tickets, if applicable.

Contact Us

This can be a way for your audience to contact you, to ask questions about products or services and to even send suggestions.

Use App

You can encourage your followers to use your Facebook app or your mobile app.

Play Game

If the idea is to bet on gamification, this call can create a fun experience for your followers and send them to a game you developed.

Shop Now

If your goal is to increase sales, this is the right option. You can direct your followers to your company's website or to the page of a product.

Sign Up

This option helps to encourage your followers to subscribe to your newsletter to receive news from your company, releases and product recommendation.

Watch Video

This option is good to promote corporate videos about the company or commercial videos of products and/or services.

Select the call that comes closest to your goal and the URL where the user will be directed to. May be the website, the sign up, the price page or the page of a specific product. It will depend on the purpose of your business. With all blank fields filled, save the changes.

Ready! Now, when users visit your Facebook page, they can click the button you created and be directed to where you want.

Conclusion

Using the feature of call to action button on your Facebook page is another way to engage new customers and promote interaction among former users. You can increase your contact list, sell more, generate more traffic, promote the development of a gamification experience or make room to publicize an event.

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