6 tips to engage and increase your list of emails through contests on Facebook

Published in july, 14 of 2015


Social networks have tremendous power of persuasion, we all know that, but how to use them to your advantage to increase your email marketing list and still generate leads? There are several ways to make them strong allies of your digital marketing strategy. This is what we are going to show in this article, specifically the channel that brings together the largest number of active users in Brazil and in the world: the Facebook.

Everybody likes a bit of healthy competition to win rewards. After all, everyone enjoys the sense of victory or mission accomplished, right? Users usually like a brand or company page in Facebook in exchange for notifications about special offers, discounts and promotions. They can also meet important steps to increase your fan base (1,000, 10,000, 50,000 ...) or participate in seasonal calendar events.

1) Define the type of interaction on Facebook

You can run a cultural contest or a sweepstakes. These two are the most common models. We recommend the first one, because it involves more engagement. Besides registering the name and/or email, potential customers may have a more active participation and interact with the page by posting text, photos or even videos. Beyond the community that already follows your brand, there is a great chance for its friends to participate as well.

By doing a contest, you will be giving a reason for people to connect with you. It will generate more engagement and sharing, increasing the visibility of your business and attracting leads.

2) Know guidelines and respect instructions

Facebook has a guide that brings the terms of use for promotions, which must be administered through forms on the page itself or through applications developed for this purpose. If you are not familiar with this, it’s worth taking a look there before you start.

On apps, there are some solutions, paid, free or available for testing, which can be used to help in this task of organizing a contest on Facebook:



Whatever your choice is, the contest will be created within the application website, and you can apply it to your Facebook page. Most of the apps have a step by step.

3) Introduce the rules clearly

With good interaction, dominated rules and a well-defined niche, it's time to think about the prize. We advise you to choose rewards directly related to your business, so the collected addresses will be from people who are really interested in what you do.

Also stipulates the duration of the contest, participation arrangements and how will be the disclosure. Thinking about all the rules will be at your guard. Remember! It’s important to tell everyone that when they register their email, they will receive newsletters from your company. Before participating, they should be aware of this and agree.

4) Put the focus on your niche market

If you deal with a certain industry, direct the whole focus of the contest for this particular niche. Depending on your market, enjoy holidays to launch a thematic competition that encourages interaction. It’s also worth thinking about a vote, exploring photos with looks according to the season that is about to begin or dogs with clothes matching a specific date, for example.

This makes the page more funny, attracts more views for your brand and more visits to your site. Not to mention that it's an easy way to capture emails without having to spend too much about it. Everything will depend on the type of business you have.

5) Promote your website for the contest

With contest ready to go and all applicable rules, it's time to start promoting it around the world. It's good to have a variety of channels to expand the reach and attract more participants. Don’t you know where to start? We selected some ways to help you take the first step:


  • Email marketing campaigns;
  • Social media, all that your business is inserted on;
  • Banner on your website in the sidebar or at the top of the page;
  • Ads on Facebook or even Google Adwords;
  • Your company’s blog or any other (guest posting);
  • Influencers who can share on other channels.


6) Add contacts to the list of emails

With the contest ended and the award-winning notified by email and subsequently through a list published on Facebook itself, it's time to create your list to start sending your email marketing campaigns for potential customers.

Remember everyone should be aware that they will receive your newsletters, ok? After all, the opt-in is one of the basic rules for best practices. In addition, it’s important that all content sent transmit value to who will receive. So you have more chances of seeing your emails being opened (CTR) and new contacts will be more likely to generate conversions.

Conclusion

Create contests on Facebook can be a good way to enhance your digital marketing strategy. It works as a fun landing page and a higher channel for conversions. After all, it's easy, cheap; it creates engagement opportunities and can generate even more leads for your business. This kind of more direct interaction of the brand is what the profile of today's consumers requires. The greater involvement, recurrence increased.


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