There are several ways to attract visitors to your website and generate conversions. The most effective one is by sending email marketing campaigns, which we always talk about here on the blog. Today we will introduce two allies to boost your digital marketing strategy: SEO and Sponsored Links. Learn 4 ways to combine the two techniques to generate more results.

What is SEO?

One of them is known as SEO. Have you ever heard of this acronym? The name refers to Search Engine Optimization. Directly related to the optimization of your website for search engines, especially Google, SEO is a set of techniques applied by keywords to improve the position of your website in the organic results.

What about Sponsored Links?

In addition to the cost free technique, which requires some effort and patience, there is an easier and faster way to get to the top results in search engines. This method is known as Sponsored Links, but it can cost more than a well-implemented SEO strategy. After all, you should use a paid service such as Google Adwords to create ads.

Understand how to combine SEO and Sponsored Links

Now that you have an idea about SEO and Sponsored Links, it's time to learn how to combine the two techniques to extract the best results and attract more visitors to your website. If the Sponsored Links bring a quick response, but can be expensive for your pocket and the SEO is cost free, but requires time and dedication, how can you align both to your digital marketing strategy without feeling the bad effects of each one?

As both depend on keywords, let´s share with you four ways to integrate the techniques to make your business grow further.

1) Search for the most relevant keywords

There are two tools that can help you to figure out which are the most important keywords to describe your business and attract more traffic to your website. We are talking about Google Analytics and Google Webmaster Tools. Search in both and include the results in your ads from Sponsored Links. Use Google Adwords to evaluate whether the traffic volume worth the investment.

At the same time, select the most likely to convert keywords and apply them to boost the ranking of organic search (SEO). The most relevant keywords for your business can be distributed either by the website's content as the blog or any other communication channel you might have.

2) Sponsored Links + Organic Searchs = Clicks

By organic searches, you will hardly get clicks if your business appears after the top 3 ranking in Google. The chances are even small if you aren´t on the first page. The Sponsored Links resolve this quickly, since the ads will be on top, but if it´s worked together with the organic searches, you can get an even better position, spending less and generating more clicks.

3) Be inspired to promote the content

It´s always good to keep track of what other websites are doing, those with similar business in particular. They can work as an inspiration for you to start the job on Google, focusing on content, but you can´t copy, ok? The key here is to capture the idea and apply it to your business. Only the idea, right?

It´s also good to highlight that the content will be essential during the combination of techniques to your strategy. This is where you will apply the most relevant keywords for your business. Start working with the ads from Sponsored Links. For those who do well, test them with SEO. This logic can save a lot of effort, after all the paid campaigns can be a good channel to test ideas without wasting much time in waiting for the results.

4) Identify who are your competitors

We´ve already talked about them in the previous topic, but beyond the content is valid tracking who your competitors are, directly or indirectly. There is always a new business coming up and it´s easy to identify them by paid advertisements, keywords reports or organic search. It´s good to keep one or both eyes opened for anything new. Each detail can be crucial when creating your digital marketing strategy.

Conclusion

These tips that combine Sponsored Links and SEO can be a good starting point to begin or improve your digital marketing strategy. This way, you will also be able to measure, over time, what works best for small or large companies, saving your time and letting your focus free to plan each step in search of more conversions.

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