Whether personal, professional or even email marketing campaigns, regardless the type of email, inboxes are constantly full. Amid a scenario where customization and marketing automation are like slogans to attract public’s attention, consumer behavior becomes decisive in determining how the company will contact with him.

Thinking about it, eCentry, a company since 1999 in the market and pioneer in sending email marketing in Brazil, is launching a platform entirely dedicated to deliver transactional emails.

Often associated with ecommerce, transactional emails are automatic and personal emails as they are sent to a particular recipient after a specific action, each time a transaction is made. The content is customized according to user interaction. In a nutshell, it’s the kind of email that the customer wants to receive.

Examples of transactional emails:

• Welcome emails after registration on websites;
• Thankful emails for some user action;
• Confirmation emails (double opt-in);
• Emails to reset password;
• Emails about the status of an account;
• Invoices and receipts;
• Questions and reminders;
• Loyalty programs and more.

To meet this demand, eCentry presents maildocker, a platform that comes with the mission of taking care for these emails, helping brands to keep a relationship with their customers by sending customized and relevant content at the right time and for the right target audience. And to ensure your email reaches the recipient, the platform has a high reputation server.

“Maildocker has an smart and independent server which can be easily integrated to the company. When the system receives a command, it executes and sends the fully customized email through a high reputation server to ensure the delivery”, explains eCentry’s CEO, Stamatios Stamou Junior.

Acclimated under the concept ruled by maritime theme , all emails sent are organized into Docklets which act as containers with their own specific settings and features, and with the help of a Dedicated IP warm-up and balancer algorithms they are delivered directly to the recipients' inbox.

In addition, with the platform you can track everything, absolutely everything. From sent emails, opened emails and clicked emails to shopping carts, unsubscribes, Google Analytics. After all, behind the analysis of these data you can find many opportunities for engagement. And you can also create tags that will act as filters, so you will be able to have a more complete and detailed view in the reports.

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