Nowadays, a company that doesn’t care about the “mobile audience” is going to become old-fashioned. The mobile devices are becoming more important and have been affecting the life of every British household. Notebooks and desktops are not as important as they were due to the unlimited services offered by the Smartphones and Tablets.

With a Smartphone you can be connected the entire day, everywhere you want and therefore, check your email almost instantly. For most of the people, the first contact with an email is through their mobile device. After receiving it, users read it and if they find it interesting, they will reopen it at home, on their laptops. For this reason, you need to adjust your email marketing to mobile devices. Once one email does not open correctly in these devices, probably the reader won’t open the email again.

Check out some tips for adjusting your communications to this audience:

Responsive Layout of your Website and of your Email Marketing

The concept is already accepted among developers and marketers. To have a Responsive Layout means that the website and the email marketing campaigns allow visitors and subscribers to access from every device (Computers, Laptops, Smartphones and Tablets), no matter what screen resolution or size their device has. Developing responsive content is crucial to follow the trends and to be updated in the digital marketing sector.

Choose the Correct Font Size

This might be a problem for some users. Small fonts might harm the reading and the clicks. Some Smartphones already update automatically your fonts for a better interaction but it is always better to use font sizes between 13pt and 22pt.

Quality Design

The design for mobile devices needs to be created with a special attention. Develop a cleaner design, pay more attention to the content. Attractiveness might make the browsing harder. Nowadays, the internet access on mobile devices comes from the mobile internet services and therefore, emails that have too many images might take long to load the information. Don’t abuse. Cleaner design means easier access.

Focus on the Message

By being able to use the mobile devices in several places, it is common to be doing multi-tasks while using the smartphone. Pay attention to the message that you want to send. It needs to be direct and relevant because if not, the reader will have several things to do before he reads your email.
Lastly, please notice that the mobile audience is not a trend anymore. It’s reality. In order to adjust your business model, you need to start thinking about the new technologies and the opportunities they might bring.

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