The calendar is always an excellent ally while planning the email marketing campaigns.

The business opportunities, when planned, have more chances of success and consequently, higher profit.

The lack of planning in the holidays is usually the cause of failure of most of the email marketing campaigns. Leaving the campaign for last minute increases the chances of mistakes and unpredictable things always arise to change the results. The circumstances that were supposed to be good businesses opportunities become messy and volatile. Unplanned campaigns can even ruin the reputation of your company.

To plan your email marketing campaigns is not the recipe for success but it is certainly one of the most important ingredients to reach success.

Easter is just around the corner and we can already see some supermarkets selling the common seasonal products. Even if your company doesn’t sell Easter eggs, it is a great opportunity to communicate with your clients/subscribers. Holidays always move more money and several sectors of the economy increase their profits (hotels and restaurants for example).

Don’t let the opportunities run away! Anticipate yourself! Take advantage of the Easter holiday and sell the comfortable fireplace of your hotel, promote a special product of your store or a delicious dinner in your restaurant.

There are plenty of opportunities! Don´t stop using creativity! Research, study your market, your products and find the possibilities that calendars bring.

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