Facebook advertising campaigns that trigger conversions
Published in 04 de diciembre de 2013
Acquiring new customers is not always that easy and straightforward. As a marketer you need to put lots of effort in order to make them visit your website and trigger conversions. Many professionals nowadays underestimate the power of Social Media like Facebook or Twitter, thinking that these channels are not worth the effort. However, the truth is completely different as you can cleverly use ex. Facebook to promote your product.
Have you ever thought of investing in Facebook posts as a way of using additional advertising channels? By doing so, your post could be displayed in Facebook's right sidebar and reach a wide range of recipients every day.
While the average Facebook wall post only reaches a small number of your fans, a promoted announce not only can reach your fans, but also their friends and all people that you specify in the ad settings. You can for example create an ad and make it visible for those who are really interested in seeing them (based on interest, age, sex). If used wisely, Facebook can be a great way to ensure your online communications reach your target audience.
Once you have decided to use Facebook as a promotional channel, make sure you create communications that help achieve your marketing goals, whether they are to increase sales, build brand awareness, encourage leads or build a mailing list.
By using Facebook you can literally promote everything and anything you want, like ex. Posts with links to drive traffic or even a video post.
If you are running out of advertising ideas, and you are not sure how to start we recommend that you visit your competitors' Facebook pages and find posts that cause the most engagement. By doing so, you will know what path to follow to achieve your marketing goals...
After carrying out your first Facebook campaigns, the next step is to measure their results and choose the most successful ones. This way you will be able to choose only the winning solutions and avoid spending money on campaigns that do not work. What you also should remember about is that for each Facebook campaign you can set up an individual budget not to exceed your daily limits. It's an important factor especially for small and medium sized companies that can not afford to spend fortunes on advertising and still achieve scheduled goals.
If you have already tried Facebook campaigns, share your thoughts with us on Facebook (link below). What posts have generated the most revenue for you? Have you found Facebook campaigns useful? Tell us what you think and get the conversation started!
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