For those who don’t know or for those who have any questions, emailmanager's customers have a system for evaluating the quality of their email marketing campaigns. This way, they have access to more precise information on the impact of the messages sent and they will know the best way forward.

How email evaluation system works

Each email marketing campaign sent is measured alone and it receives a score, which can range from A+ (highest) to E (lowest). Visible on dashboard as soon as you log into the platform and also seen at Campaigns area, the grades are defined according to the metrics, positive (views and clicks rates, good balance between text and images) or negative (temporary or permanent error reports, a topic that will be discussed later), generated from your submissions. This will depend on the good practices you apply. The more errors are found, the lower the grade given. Your performance is directly linked to how you treat your contact list. Keep reading to learn how to keep your grade always high.

So in order for you not be confronted with a random value, your campaign is compared with every email sent by our customers.

Furthermore, emailmanager builds an average of the quality from the last ten email marketing campaigns sent. So you can follow the general evolution of its overall performance. If you haven’t followed the good practices in a particular sending, there is no need to worry, since it will not affect the results significantly.

The main goal of this system is to make the platform absorbs, as much as possible, all the information about the quality of your campaigns to then be better placed to evaluate how the performance of your emails can be affected positively or negative. In addition, this review also helps to further optimize the sending of your messages, bringing more ROI (return on investment).

Raising the performance of your campaigns

The basis for achieving high grades is the adoption of good practices, but one in particular deserves attention: optin. We always talk here on the blog about the importance of keeping in your contact list only emails that authorized the receipt of campaigns sent by your company.

At emailmanager, the opt-in is the main question that separates the high grades from the low grades. If your score is above average, congratulations! You are on the right track. If your grade, however, is below average, let’s check some tips for you:

# Create lists based on opt-in, that is, only send email for those who consent;

# Don’t buy contact lists, build your own database;

# Make a periodic cleaning of your contact database and remove all inactive emails or addresses with errors;

# Segment your list according to common interests, demographic profile or even based on metrics performance;

# Bet on trigger marketing and prepare a set of triggered actions to achieve each contact in a personalized way.

Remember! Email without permission is spam. Therefore, if you don’t opt-in your contacts, your campaign runs the risk of not reaching the inbox, impacting directly on your deliverability rate. In addition to negatively affect your results, your company's reputation also comes into play and begins to be questioned by email providers.

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