What is Phishing and Anti-Phishing in the e-mail marketing world?
Published in 06 de enero de 2014
Do you
know what Phishing and Anti-Phising mean to marketers? Get to know
more about this message that aims to acquire illegal data via email.
Phishing
is a fraud method in which the perpetrator sends out
legitimate-looking email in an attempt to gather personal and
financial information from recipients. Therefore phishing is nothing
more than a form of data theft (such as identity or banking
information) and it's one of the threats that face Internet users,
especially through emails.
There are
many email providers that offer anti-phishing option as part of their
anti-spam filter technologies with the purpose of stopping illegal
emails. Basically, what email providers aim to do is to analyze all
incoming emails in order to detect fraudulent links or fake domains
that have been created to steal user data.
How does a
phishing email work and what is phishing scam?
The filters help to protect Internet users from receiving fraudulent emails and also reduce the possibility of more people being deceived by these illegal actions of data theft.
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