Statistics indicate that more than 90% of global users checked their email at least once a day last year. Among billion emails sent daily, how your business will stand out from others and competitors? This is a question that can be easily answered.

Through email marketing campaigns, you have access to data that can be used to increase your ROI. It includes segmentation, sending time, subject line and the content itself, all can be analyzed to generate more conversions. Including a method known as growth hacking that helps boost trends and acquire results faster. Emailmanager separated a few steps for you to follow this trail in your marketing strategies.

Targeting that approaches

Only the numbers will be able to tell if your email marketing campaigns are being effective and, above all, reaching your target audience. For this you must gather personal information such as age, location, interactions and everything else that is interesting to approach the right people to the products and services that your company offers.

Send email marketing to contacts that don´t match the profile of your customers, without any kind of segmentation, is synonymous with low open rates and clicks. Targeting campaigns is the best way to meet the interests of your target audience with relevant content able to generate conversions.

Subject lines that attract

Creating titles for emails is easy and complex at the same time. Remember that they are the first opportunity to impress those who are on the other side, in addition to increasing the opening rate.

When you think of the subject line, be emotional, speak directly to your reader and offer a solution to his problem, giving that emergency touch. Do you know what we mean? Remember to keep the text between 40 and 60 characters. Allied to this, you can promote A/B testing to find the most effective title. The one that reach more openings and clicks will be the big winner.

Responsive email to all

Before you start preparing the extension of the subject line, the content (text + design) of your email marketing campaign, keep in mind the phrase mobile first and mobile friendly. After all, mobile users already surpass the desktop users, especially when it´s about checking their emails. Today not being responsive is out of the question and this is true not only for websites but also for emails.

If your email marketing campaign can´t be seen and read easily and quickly by mobile, start over again. For the visual part, choose lighter images that don´t take so long to load. Create a good design, appeal to the sense of urgency and invest in the call to action (CTA).

What about the numbers?

Numbers move the marketing. With them you are able to create a strategy to improve results and generate more conversions. In a few words, they dictate the rules of the game. In addition to the reports that come with email marketing campaigns, you have on Google Analytics the greatest ally to measure each piece of your actions.

Information is the key to know what works and what can be improved. Through a tracking code, applied to each generated link, you have access to all results closely.

Conclusion

This is just a small piece of the trail that you can follow to optimize the conversion rates of your email marketing campaigns and see your business grow. The concept of growth hacking is not news anymore to professionals, especially those related to technology. The secret is testing possibilities, making mistakes and getting it right then and, to complete the path, closely track everything that is applied.

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