Everyone likes to be better treated and receive that special attention, right? Whatever your type of business, an ecommerce or a blog with tips about a certain subject, email marketing campaigns are the link that connects you with your customers or readers. To keep them always around, it’s worth investing in what will be the first point of contact between you both, the welcome email.

This is a transactional email, which can be automated to get to your contact at the most crucial time, those first hours after the sending when the chances of engagement are even greater. Then prepare the red carpet and the spotlights, we will show you 7 reasons to bet on this type of interaction. Get ready!

1) Pass a good first impression

One of the main reasons to invest in welcome emails is to make a good first impression, perhaps even something memorable or that gives the feeling of being well received. After all, this message is the equivalent of a handshake between two people, but in digital format. And this is the first step to the beginning of a lasting relationship.

2) Customize your welcome email

Do you already know the segmentation? With this, you can apply filters to your contacts list, dividing it into groups according to similar interests. Through different groups you can customize the welcome emails taking into account local elements of geolocation, as a city or region, for example. Each group and contact receive personal emails.

3) Provide relevant content value

That the emails recipients are increasingly demanding more is not new to anyone. And the new contacts have even greater expectations. In exchange for their data, they expect a highly relevant content. A welcome message, in this case, can present to them what to expect from you and show how you will communicate.

4) Take advantage of sales opportunities

When a new contact shows interest in hearing what you have to say, that means he or she wants to know more about your company and products or services available. A welcome email comes in handy at these times, since this recipient can be in the best moment of the buying time. A tip to increase this intention is adding a promotion.

5) Increase the interactions rates

Everybody wants to see interactions rates rise, either for the openings, clicks or conversions. If the last option takes effect, it’s even better. After all, the goal is to bring the contact to open the email, read it and take action. Transactional emails, those customized according to user’s interaction, are very effective in this regard, and a welcome email is only the first step.

6) Generate buzz for your brand

Creating a buzz around the brand is always a good thing, after all it brings visibility, people talking about you and still generates more conversions. Remember that saying “who is not seen is not remembered”? It can be well applied here and a welcome email has the power to bring the new customer or reader to your side, depending on which way you communicate.

7) Save the time for your customer

Today who can say that has free time to spare? Routine is increasingly racing, so save the time of your contacts and yours as well. Prepare personalized and automated welcome emails. Whenever a new contact is added to an email list it’s triggered automatically. So you spend less time and meet your entire list individually.

Conclusion

There are some types of emails that attract the attention of those who will receive. One of them is the welcome email, especially when it’s customized according to the contact with his or her name, you as the sender and a more personal treatment throughout the text. Remember this is the first contact and it’s as important as a handshake when closing a business.

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