Last week, we presented two alternatives to improve your reputation when you send email marketing campaigns, one of them if you wanted to change the domain. For the second part of our article, we separated some tips to help you if this exchange was your choice.

In the previous post, we showed that changing the domain is not always the best solution and may even cause problems for the email delivery. However, there are some cases that call for the creation of a new domain. This goes for the launch of a new business unit or product, technical problems, among other examples. After all, we need to start somewhere, right?

What to do when changing the sending domain

Today we will focus solely on the domain exchange and how to do it the best way possible. The steps are very similar to the one shown before, with a small difference. Before then, let’s remember these tips:

1. Implement rigorous methods to incorporate new contacts on your list;

2. Target your sending in different types of content according to what you have to offer and allows the user to choose what is interesting for him or her;

3. Always be direct and specific about the type of communication (frequency and content);

So far, no news, but we will add a stage, with regard to the type of content that should be sent.

4. Do not send any content. How’s that? Think on what would draw your attention and what would make you open the message.

From here on, let’s skip the last two steps of last week's article to jump to a vital tip you must consider every time you start a new domain.

5. Keep a constant frequency and volume.

How often you should send emails

When starting a new domain, most people load their contact lists and start sending their email marketing campaigns, regardless of the frequency or even the number of readers who receive the messages. This is a big mistake.

Before restarting the sending, see how many contacts are on your list and create a communication plan that allows you to control the frequency of emails for the same amount of people. Thus, incorporate new contacts gradually.

The same goes when inactive contacts are removed from the main list. Most likely you will find that your sending will have a contact division, which should be managed. For this, you may need someone to make the contacts management (less sending means less exposure and lower sales index). Certainly, you can’t give sure you're sending 'clean' emails before removing inactive contacts or making the use of a purchased list.

If you need to add new contacts to start the emails, do it gradually. Thus, you can track the feedback of these emails through reports and evaluate who remains in regular list.

Keep in mind that on the other side there is a server that receives many emails. If from one day to another, it receives 50.000 messages instead of 5.000, for example, it will conclude that you bought a list, or worse, that you were hacked. Frequency and volume are essential for ISPs, using this as a basis to evaluate the safety of those messages that arrive in the inboxes.

Do you have new contacts, a new domain or a new "marketing action" that can generate thousands of contacts per day? Subscribe this information gradually to your submissions.

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