Understanding the difference between a Dedicated IP or a Pool of IPs
Published in 19 de mayo de 2014
Dedicated IP or a Pool of IPs?
Which is a dedicated IP ?
A dedicated IP gives you the exclusive right to send your communications through a certain IP address, without sharing it with other clients. You will be entirely responsible for its reputation and, according to the volume and respective results, you can plan your communications without depending on other people.
And, what is a Pool of IPs?
• Advantage: You can benefit from a good reputation already created by the previous clients
• Disadvantage: One client can decrease the reputation level and compromise other clients’ campaigns.
Several clients ask us: “How to change into a better pool of IPs” or “Should I change to a dedicated IP in order to improve deliverability”. Often, the answers are not easy to be accepted, especially when you mention that in order to improve deliverability rates, what you need to do is improve the email marketing practices.
How are the Pools of IPs assigned to each client?
How to be in a “better” Pool of IPs?
A dedicated IP delivers better?
As you may know, when it comes to deliverability there aren’t clear answers. Nevertheless, we are going to try to explain it to you the best way we can. All the dedicated IPs have a clean reputation. In the beginning, it is normal that the deliverability rate increases. For example: If you are having problems in Hotmail, a change of IPs might increase the deliverability rate but only in a short-term period because if the problem you had before is not fixed, it will come back, even if the IP is dedicated.
As you may know, when it comes to deliverability there aren’t clear answers. Nevertheless, we are going to try to explain it to you the best way we can. All the dedicated IPs have a clean reputation. In the beginning, it is normal that the deliverability rate increases. For example: If you are having problems in Hotmail, a change of IPs might increase the deliverability rate but only in a short-term period because if the problem you had before is not fixed, it will come back, even if the IP is dedicated.
These rules apply to everyone, no matter the size of your contact list or the amount of emails sent per month. To send an email to an unknown contact is a synonym of falling into a SpamTrap.
Lastly, and after all this explanation, if you follow these practices, you don’t need to worry about being in a pool of IPs or in a dedicated one, we have the best deliverability rate!
*
Did you like the content? Share it!
If you would like to broaden the debate about this subject. Visit us on Social Networks and share your opinion about this content!