7 important tips for sending email marketing campaigns

Published in 13 de enero de 2014


Have your business got a little bit stiff recently? Despite trying hard you cannot sell as much as before and email marketing campaigns do not seem to generate many openings and conversions? You should know there are many new opportunities that you can take into consideration to improve the efficiency of your company.


Email marketing is an excellent tool that can be used to welcome customers and inform them about various updates, offers and events related to your business profile. Therefore, carefully plan every action and try to anticipate trends that are worth following in the near feature. You can search on the Internet and find various interesting websites, which should help you decide what “path” to follow.

Take a look below at these 7 tips for sending emails that we have gathered to help you choose the best moves related to the email marketing:

When to start: The idea is to plan your marketing activities in advance. By doing so, you will be able to avoid making mistakes. The better you plan your next moves the greater chances to succeed.

What to send:
What about sending emails to your customers for special occasions such as: anniversaries? You can for example suggest a gift or simply wish all the best! By doing so, not only will you increase traffic to your website but also encourage your clients to make a purchase. You will be also on the way to build a long-lasting relationship with them.

Target Audience:
Make sure you define a target audience precisely and collect information that will give you all data you need to discover its needs. The more relevant information you get the better, so that you can use it later to create customized email marketing campaigns for each type of client.

Title: Take your time and create a correct subject line. You can have the best design and the best product in the world, but if your e-mail subject is not objective and interesting, your e-mail will not be seen nor read. 


Encouragement:
Online competition among companies is huge! To stay beyond your competitors you have to “do things” better than them and attract customer's attention. What about giving your customers something extra by providing a pleasant shopping in your eCommerce?! Have you ever thought about promotional vouchers, loyalty cards, discount shopping or free shipping? By doing so, not only will you encourage them to buy but also indicate your company to other potential customers.

Adapts to the market: Bear in mind that the public can access the Internet through mobile devices. With the tremendous growth of tablets and Smartphones, it is very important that your content fits all screens so that your communication is complete and reaches everybody.

Be present: Give your customers the opportunity to share their opinion and talk to you on Social Networks. Let them say what they really think about your business, ask their opinion, etc. Then you will be able to take into consideration their tips and adopt them in your business.

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