Depending on your company structure and set goals there are different ways of running e-mail marketing campaigns. Therefore, before even starting your campaign, make sure you know the purpose of sending this particular message to your contacts.

There are various forms of executing email marketing campaigns, which mainly depend on your company strategy. Take a look below to get to know what best suits your company profile.

Sale/Advertisement: It's the most common format among marketers, where the main focus is on sale a product, thus service. Sale e-mails are used to inform customers about the newly launched product or various promotions. These messages are designed to catch attention, trigger a desire and make a visitor click the ad.

Newsletter: Also known as information bulletin, this format is very often used to deliver news, tips and reviews to the audience. It has got an informing rather than sell purpose.

Releases: This email marketing format is connected to media and aims to achieve related to your business or event media coverage.

Research: The email marketing research may be used to gather a customer information that later you can use to develop new company strategies. Marketing research is very important in order to establish a strategy that will encourage customer participation and will help with information exchange.

Relationship: It's basically a personal communication e-mail and allows you to create a better relationship with your customers. These messages can be for example: executive birthday messages, anniversaries and special occasions that strengthen relations between the brand and the reader and increase customer loyalty.

Regardless of the format you tend to use it's important to have your all steps planned well in advanced. What is also important is to keep an eye on set goals and make sure that they are being achieved according to our plan. We suggest that from time to time you carry out various test to find out how your customers behave and what strategies work best.

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