“Rich Site Summary” can be described as a technology used by marketers around the world in order to track their favorite websites. 

Who can use the RSS Feed?
Browsing on the Internet we can find many portals and blogs that use this feature to inform their readers about various updates, news, articles or other publications. Therefore, sites with rss feeds solve a problem of marketers who regularly use the Internet in search of various information. RSS Feed keeps you informed by retrieving the latest updates from the sites you wish to receive information from. By doing so, you simply save time and receive only the news of your interest.  

Summary: The purpose of Rich Site Summary (RSS) is to have the content of your favourite website delivered directly to you.

• RSS Feed and email marketing campaigns
  
  

By using email marketing tools like ex. Emailmanager, you can share the RSS feature of a website or a blog via e-mail marketing campaigns. If you use our tool and want to use the RSS Feed simply choose one of our templates and set the frequency of sending the email marketing campaigns. "Rich Site Summary" will do the rest. Your campaign will be sent automatically each time you update your blog, site or RSS Feed.   

Sites with RSS feed help readers and clients receive updates from your online content by email. It's very easy to implement a “Rich Site Summary” solution on your website and you should consider this feature  if you seriously think about running successful campaigns.  

We know that many people prefer to receive news and updates by email. In this case you can also use the RSS Feed and deliver your company's news directly to the right readers! So, they do not need  to access various blogs and sites in order to search for the information they want. 

Thanks to the RSS email notification you can publish any content in the desired frequency and be sure that your message will arrive to the right client at the right time. 

With all these advantages that the “Rich Site Summary” (RSS) offers, you can already start creating e-mail campaigns. Do not waste any more time! Login to your account right now and deliver the content of yours directly to the Inbox of your readers! 

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