Everyone knows that on the Internet we can find plenty of false information. Take a look at the 4 most common myths about email marketing presented below that you can find while browsing online.

Many marketers think that the number of contacts counts more than its quality. They are convinced that because of the high number of customers in their database there is no need to worry too much about anything else as conversions and leads will come anyway. 

There is nothing further from the truth, therefore we decided to present four major email marketing myths you should always remember!

• Myth nr 1 - Size of the mailing list is the most important. The bigger the better! 

You should know that a huge mailing list may be totally irrelevant unless subscribers interact with you. What really counts is: establishing long-lasting relationships. Searching on the Internet you can find plenty of tips on how to grow your contact list, but it is hard to find information on how to build relationships with contacts from our list. To explain this topic it will be easier if you answer this question first: 

“Would you rather possess 1000 subscribers that do not interact with you at all or would you rather possess 100 loyal subscribers who interact with you (ex. buy your products/services).” The answer is simple and straightforward. It's not the size that matters. What really counts it's how you deal with your contacts.

• Myth nr 2 – To build a brand awareness I need to send lots of email marketing campaigns!

Many companies believe that their customers will remember them only if they receive promotional emails every day. They think:  the more emails the better, but in this case it's also another myth. Let's think. If you send as many emails as possible to your contacts, you will be shortly reported and your campaigns will be sooner or later marked as SPAM. High dispatch frequency with inappropriate or irrelevant content is a major reason for readers to report your online campaign.

The ideal option is to have a great content (interested and relevant to the recipients) combined with the right dispatch frequency. But “right dispatch frequency” does not apply to everyone equally. The email marketing dispatch frequency depends on the product  you sell and the audience. Once you posses this information your email marketing campaigns will become more assertive, direct and this will influence: open rates, clicks and also your sales!

• Myth nr 3 - Customers are tired of receiving email marketing campaigns

Another myth! The truth is that Internet users are tired of receiving unwanted and unauthorized emails – SPAM! But when it comes to send email campaigns, what really counts in today's virtual world is: quality content and a correctly build contact list!

• Myth nr 4 – It take ages to develop the email marketing design to perfection. 

Again, your mass mail content is much more important than the design. What about a great design and poor content, or maybe pretty design, good content, and poor email list? Definitely not a good idea. What counts is: great content and simple design, never opposite. Bear in mind that your recipients want information that they are interested in. They do not really care much about the campaign's design.

Summary: With the 4 tips listed above you will be able to send effective email marketing campaigns.

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