You may have heard this expression before. But what does it actually mean? “Call to action” means: ”convince someone to a certain action”, like for example: convince someone to buy your product or service. “Call to action” should always be presented in the content of any email marketing campaign. We can assume that  a “Call to action” strategy works as an invitation to interact with your campaign.

The difference between a “call to action” strategy and other campaign solutions is the click rate that you campaign receives (can be managed via the email marketing tool).

Newsletters that call recipients to interacts have higher click rates!

This increase in the number of clicks is natural. After all, a “call to action” strategy encourages users to interact with your campaigns. Effective “call to action”strategy gives results and persuades contacts to click.

So, remember: Do not underestimate the power of your content and in your next campaign work on it! Create a “call to action” strategy within your email marketing campaign and encourage your contacts to interact with you more often! 

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