Here comes another special day for trading! Carnival has just ended and we can already see the advertising market moving with Easter actions. If you have prepared your calendar of marketing activities for the year, then you should already be plotting a strategy for the date. Remember that the holidays offer a great opportunity for thematic segments because the user links these actions to happiness, which is great for the the brand approval level of internauts.

Planning is the beginning of any email strategy

Planning becomes even more important when you want to achieve a specific purpose, such as a commemorative date. Staying one step ahead is the best way to anticipate the  market and competition.

So the first step is to organize a delivery schedule. Start with Easter offers and thematic templates alluding to date. Be cautious, as the date has religious connotations. Unless you know your target audience very well, be moderate and opt for a more clean campaign. Knowing how to make use of opportunities is critical!

Easter is not only made of chocolates

Easter benefits various segments and can be a great opportunity  for business prospect, as it moves many industry sectors such traveling, hotels, restaurants, bars and even parties. Take the opportunity to sell the attractions of a tourist destination to receive families or friends, the warmth of your inn, that unmissable promotion of your fish market, or a seafood restaurant option.

Also, some people prefer gifting loved ones with flowers, stuffed animals, wines, books or thematic baskets instead of the traditional Easter eggs. Explore other paths.

Another point that can be explored is to get the "feeling of guilt" which comes after overdoing the chocolate. How about sending a promotion with a discount on the registration fee of your gym? Lifting weights eliminates the extra consumption of sweets and still is a strong ally for the health of your consumers. Use creativity to seize the moment.

But if your goal is just making your brand even more evident and making your customers feel special with the arrival of Easter, nothing better than sending a message wishing a great celebration.

Show the differentials for those who opt for the online shopping

Independently of your business sector, if you have an ecommerce, show the advantages of online shopping. Virtual stores are open 24 hours a day and dispense queues, at a time when capacity and rush are very common, since many people decide going shopping at the last minute. The range of products also tends to be much higher. After all, there is no space limitations. Buying on the internet also saves time and money. Keep an eye on the deadline and let your client conscious, so you can avoid later complaints.

In your email marketing campaign, highlight differences as forms of payment, installments, free shipping, delivery in record time. Offer gifts such as candies or bunny masks for children or the purchase of two or more easter eggs with promotional price.

Use and abuse interactive marketing

Think of the benefits of using interactive tactics to increase engagement and sales. Seasonal periods are good times to apply it. Interactivity can come from games, polls, downloadable content, in short, all those invites that lead consumers to interact with your brand.

Promote cultural competitions, encouraging public participation in exchange for actions, which may even have a social nature. You can organize a ranking and turn the prize into a donation to a charity institution. It is a way to spread the message behind Easter and also raise the morality of your customers, in addition to strengthening the positioning of the brand and convey the company's values.

Do not forget to customize the email marketing campaigns with the name of each recipient and to keep the shipping rate moderately. The goal is to approach customers, not driving them away. Finally, set the date to reach your audience inboxes, noting that many emails should get there for the same reason. So, plan and anticipate every action.

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