Few weeks ago Gmail have implemented a new change in their tool. This change applies to every marketer who deals with email marketing campaigns. If you use Gmail, you have probably noticed the change in your Inbox from one folder to three new Gmail Inbox tabs.

Within these three tabs, there is the “promotions” tab, which is responsible for filtering any incoming messages that contain  promotions, discounts and sale notifications.

We can call Gmail's new tabs: the “automatic system” that separates incoming emails into three major groups: Primary, Social and Promotions.

So, what is the “Promotions tab” for? From now on, all promotional emails that you receive will no longer be mixed with emails from your mom, family or friends. All your offers and deals will be sent directly to the “Promotions tab” - an easy to access place. Gmail's new tabs make it easy to focus on messages that are important to you.

If you run business and send emails to a list of subscribers, one of the biggest questions is how to create an email marketing campaign that attract the customer's attention and make them read the message that was delivered to the “Promotions tab”, which in fact was created for that purpose.

The answer is simple, but requires commitment and dedication: good content that attracts customer's attention is a must! Moving on...catching title, correct email marketing strategy and contact segmentation. This way your email marketing campaign will stand out among other messages in client's Inbox.

After the initial panic and worries that Gmail's new Promotions Tab could “kill” Email Marketing, we can actually admit that Gmail's tabs can give its users many advantages. At the end of the day who wants to receive important messages together with promotions or special offers? Isn't more convenient to filter the emails and deliver them to the right tab?

Discussions on various forums on the Internet show divided opinions among marketers. There are opinions that Gmail users will not accept the new Promotions Tab. Some of the marketers inform that there has been a slight drop in CTR when the new tab first came out. On the other hand, other professionals support the new idea.

And what do you think about the new Gmail's tab? At the end of the day isn't it up to you to convince the recipient to open your email and create long lasting relationship regardless of the tab you message is sent to?!

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