How can you use email marketing to reinforce the brand?
Published in october, 27 of 2015
Understand the concept of branding and learn how to apply it in your email marketing campaigns to reinforce your company’s brand.
Why email list cleaning is important for email marketing?
Published in october, 22 of 2015
Understand the importance of caring for a healthy contact base, only with valid emails, before sending email marketing campaigns.
6 tips of what to do and what not to do with the lifecycle of email marketing
Published in october, 20 of 2015
If you want to expand the lifecycle of your email marketing campaigns or even if you are just starting, whatever the case, find out how to get the best out of your messages.
Customer relationship: the importance of digital presence
Published in october, 18 of 2015
That digital presence is essential when we are already tired of talking. This is very important because of the major online media that enables a two-way relationship where the consumer can communicate with the company and wide open, exposing their problems as well as complaints and questions.
Case study in email marketing: opt-in base vs purchased base
Published in october, 16 of 2015
Do you know the difference between sending an email marketing campaign to its own base and a purchased base? Then see a real case and draw your own conclusions.
