Not including the unsubscribe button in your email marketing campaigns can bring serious problems for the IP reputation. Therefore, Emailmanager now oblige all the clients to include it in their campaigns.
Automatic emails can be really useful. They are easy to set up and they allow you to save time and optimize your resources into more important areas of your business.
The past weeks we have been commenting about the difference between using a dedicated IP or a Pool of IPs. The correct answer is: depends on the communication strategy you have. You need to make the decision based on your goals and needs. Therefore, the right question is: Which one is the best solution for me?
With a growing market and stronger competitors, nowadays has been harder to obtain more clients. It is necessary to dedicate time to know the consumer behavior trends in order to increase sales. In today’s post we share some tips on how to take advantage of the opportunities that email marketing brings for eCommerce businesses.
There are many reasons that might lead your contacts to cancel the subscriptions they have with your company. Nevertheless, did you know that is possible to know the main reasons that make them cancel the campaigns? Take action! Improve your campaigns in order to decrease the cancelation rate.
