Nowadays, one of the most used tools for relationship marketing is the e-mail, for both internal and external communication, as its popularity and the possibility of measurement. Aware of the potential of this tool, companies increasingly use it due to the low running cost and high return on investment. Check the data below:

• 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences.
• 72% of consumers say that email is their favored conduit of communication with companies they do business with.
• 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
• 68% of consumers find email to be their #1 preferred channel for recieving commercial messages.
• 66% of consumers have made a purchase online as a direct result of an email marketing message.
• One in five (19%) of consumers say they read every email newsletter they receive just to see if something’s on offer.

Highly qualified audience: Always offer the best!

It’s not enough just providing the best products and services to attract new looks. In an increasingly competitive market, no product or service is good enough that it will not be copied and or improved. More than quality delivery, customer loyalty takes long to push the boundaries of personal cosumer satisfaction.

On the one hand, a good product or service opens doors, attracts interest and puts you in the market competition, on the other, it is not enough to ensure that the client would never give in to the temptations of competition. This "Enchantment" is a medium to long-term work and that includes, besides the quality of what is offered, a strategy to build an emotional bond between the brand and the customer.

Retaining customers requires keeping the focus on the right audience. Only directing the strategic actions of your company to the right people can guarantee good quality service. First e-mail marketing platform in Brazil, Emailmanager has features that facilitate the segmentation of your contacts so you can direct your e-mail marketing actions.

Creating a customized experience through Emailmanager

The platform, beyond having the best deliverability of the market, offers various features, allowing the user to schedule automatic messages that encourage relationship and engagement with customers at every interaction. Create relationship rules and prepare customized and automated actions according to the interactions of your Leads.

For each of your contacts to receive the desired offers, the platform provides lists segmentation, making it possible to provide personalized services to your customers, increasing your sales and making your collective purchasing website or e-commerce flourish, sending your campaigns offers automatically when you update your blog or RSS feed.

Another essential point is monitoring the results obtained, allowing the constant optimization of your strategy and, from the results of each investee, gathering more and more relevant information about your target audience, their approach to preferences and needs. The more you monitor, the more you know your audience and the greater is your ability to create strategies to retain customers.

Emailmanager platform allows the success of each campaign according to the responses of contacts to be assessed in real time and improves the results of the next send. You get over 110 analytical reports, and can set up goals to analyze campaign ROI, integrate it with Google Analytics and know the reason for the cancellations of your contacts, among many other features. It is still possible to follow the evolution of the results by comparing the sends.

Always remember to produce interesting content on the sector you work in, always thinking about what is relevant to your customer and what can be considered unique to them, because after all, the focus is not the product, not the internal processes, but, the customer.