Year-end, the thirteenth salary just coming in, people going shopping. What should you do for your email marketing to stand out among others and apart from your competition?

We selected some tips to significantly increase your emails openings rates so that your amazing deals catch up the target audience.

Use a custom layout

The often lack of planning take people to use ready layouts and campaigns, which makes them to become very similar. Do benchmarking, research the competition and innovate! Christmas is a very colorful and with lots of information period, but do not confuse it with the Carnival. Create a custom layout with your company identity, it will attract your audience. Focus on the CTA (Call to Action) buttons, and facilitates the path of your client to purchase or action. Use terms known as "Buy Now", "Learn", "Know" or "Sign up". Put yourself on the user experience and solve any noise that may disturb the main objective, which is to be achieved by the campaign.

Make weekly shots with new offers

The time between an email and another must be set from your business needs and objectives, as well as level of engagement with your audience. Organize a timetable for email marketing campaigns according to your sales. We suggest you to adopt the “weekly uploads” strategy with relevant content to your audience, like tips, exclusive promotions, news related to the products and services offered by your company, among others. Take the opportunity to present your portfolio of products and services, encourage cross-selling (cross selling), offer tips and rewards for using your product or service.

Send A / B tests and adjust his play according to the results

Extract insights from A / B testing. Make changes to optimize emails opening, as changes in the email subject, content, layout and CTAs buttons (Call to Action). Explore report data, the open and clicks rates comparing Email A and Email B.

Use emojis (Fun Character) in the title, but not always

Using "emojis" in times of extreme access by mobile will quickly inform your audience. Due to daily use in whatsapp and facebook, people are already used to the characters. To add a "emoji" on your title, download an extension for Chrome or easily search for lists with those characters. Use it sparingly so it does not disturb the reader. This feature will make it more fun and save on words.

A personal e-mail for special customers

Do you know that client that stands out from the others by being more frequent in the responses and contribute with feedback? That customer that buys more and has a greater LTV (Lifetime Value)? Send this customer an email with a personal bias, with wishes for happiness and success. Iif possible send a bonus or a unique coupon for a future purchase, but don’t hang up on it, that's when you use all the words to say 'thank you'. This attitude will help retain good customers and humanize your business, showing that you care about your relationship.

Enjoy the events of the time

At the end of year festivities time, events like the famous Secret Santa in the companies or among groups of friends, the Christmas gifts for children, summer trips and other specific events of that period, you can and you should be exploited for very specific offers . Select kits, tips and packs to facilitate your audience choice and attract them to buy at the right time. Offer solutions to cure the "pain" or to solve your customers’ questions at that time.

Conclusion:

Get organized and take some time to apply the tips above. Christmas time is also when people are more open and generous to help each other, beyond their budget dedicated to shopping. That means: More Sales! Get in the mood and get closer to your audience with sincere and irresistible offers!

Share Knolewdge!

Facebook, Twitter, LinkedIn.