Thinking about strategies to attract the attention of your target audience is never too much. Good ideas come up all the time, especially when you analyze the numbers in a report after sending your email marketing campaigns.

Speaking of metrics, today we will introduce two that are part of the more than 100 reports available in Emailmanager. They can also work as a complement to geolocation for complementary tactics to bring the brand close to its customers and potential customers. They are called User Agent and Hot Hour.

Do you know User Agent?

This is a resource that can be used in parallel to boost the effectiveness of your email marketing campaigns. The report called User Agent can also be used to identify operating systems and their versions, email readers and the types of browsers used by the recipients who view the messages.

Knowing the operating system and the origin of the access (desktop or mobile), the campaign can be directed the right way, making it more effective. Besides supporting the campaigns view and websites, the data provided by User Agent can help you to develop your marketing strategies, for example, focused in technology companies that sell software, operating systems and even online courses.

As a true x-ray, this report gathers precise information on the technical profile of your contact base.

What about the Hot Hour?

Like User Agent, Hot Hour is an Emailmanager report that can help you better understand the profile of your target audience. With this, you will learn the time of the day that your contacts access your newsletter more often.

So you can adjust the time to send your campaigns till you reach the ideal point of interaction through them. This increases the chances of clicks, views and conversions.

Conclusion

Getting to know your target audience closely is essential to start or improve any email marketing strategy. This should be your starting point before you invest in any further action. Reports of Geo Target, User Agent and Hot Hour may show you the way for this.

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