Managing lists, campaigns and reports bring together the three supports that drive email marketing to results. All this combined with the best practices, production of relevant content and moderate frequency of sends. To keep this cycle constantly moving, especially if your database has a large volume of contacts, there is a service that can make a difference: cleaning lists.

In today´s post, we will share with you the meaning of the concept and show reasons to invest in the service, optimizing the delivery of your email marketing campaigns and interactions of your target audience.

What is email cleaning list?

The email cleaning list is the most effective way to keep your database healthy and free of unwanted contacts that can taint the reputation of your IP, plus damage the relationship with who is really interested in getting content for your company.

As people are constantly moving, emails sometimes get lost or forgotten. This happens, for example, when your contact gets a new job, change the provider or simply decide to create a new email. Below, check out a few more reasons:

• Nonexistent emails (permanent error or hard bounce);
• Emails registered in the wrong way during an exchange of cards at events or through registration forms;
• Old emails (if your database was created long time ago);
• Contacts that unsubscribed or reported you as spam.

If your list is not updated and you keep sending emails to these nonexistent addresses, your business can be reported as spam by not ensuring the quality of contacts. Even if the message is relevant to other recipients, it will end up in spam filters.

Why should you keep a healthy base?

Cleanliness is especially recommended when there is an increase in negative interactions such as cancellations, unsubscribes or even spam complaints. Otherwise, it will affect directly the deliverability of your email marketing campaigns and it may even damage the reputation of your company.

If you have a large volume of contacts and use email marketing to build a relationship with your customers or to boost your sales, a deeper cleaning is highly recommended from time to time, but don´t worry about `how to´. Emailmanager does it for you!

With the cleaning audited and certified by Emailmanager, your company gets some benefits:

• Reduce costs, since investment in sends will be done properly and concisely, only for contacts that are interested in you;
• Increase the delivery of your emails into the inbox;
• Improve the opening rates, click-through rates and conversions;
• Keep a good reputation with ISPs.

Conclusion

The email cleaning is able to optimize your lists, keeping all valid contacts and eliminating those emails that are no longer available anymore. In addition to the benefits for companies listed above, the reader also wins. After all, it will no longer receive unwanted content, just what is expected when your contact signed up to receive your emails.

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