Automatic Email Marketing and Auto-Response – How does it work?
Published in may, 26 of 2014 
Automatic emails can be really useful. They are easy to set up and they allow you to save time and optimize your resources into more important areas of your business.
A variety of possibilities arise from the Email Marketing, and the auto-response feature is one them. It can make the relationship with your client more dynamic and responsive. Some examples of opportunities that this feature creates are:
Double opt-in
In order to have good results, you must have a good contact list. The Double Opt-In is a way of confirming the registration made by the client/reader; the Opt-In. After the client registers him/herself in your website, he/she will also receive an email stating that he/she really wishes to receive your campaigns. This way, your contact list will have a higher quality level. You can Double Opt-In your contacts using the auto-response feature, saving time to do other things and at the same time increase the quality of your contact list.
Informative Email
These types of emails usually contain important information and pass on a safe and credible message for the client. Adapt the Email Marketing to your business model. Schedule your emails and send automatic information about sales, transportation and company schedules for example.
Post-Sales Emails
You can send emails after sales in an automatic way. By doing this, the effort is small and results BIG. Send a form a couple of days after selling the product/service asking how the client feels about its purchase, ask for suggestions and you can even ask for a complete feedback of your product/service. This will make you understand your clients’ satisfaction and it will allow you to improve even more.
Schedule Emails
By scheduling the emails you can save time and energy every day. Imagine that you have a great idea today for a Christmas Email or for the Summer Vacations. Create it, schedule it and don’t worry about it anymore.
The Email Marketing platforms are very flexible nowadays and can be adjusted to different ends. Study your needs and find out how to save time and energy by making the platform work for you.
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