Why testing email campaigns with A/B tests?
Published in february, 08 of 2016
It's seems very easy, right? Create a campaign, send it and wait for your recipients to answer this communication so you can measure the outcome. But is it really that simple and straightforward as it sounds?
How do you know what is the best day to send your email marketing campaign? And what about the time of dispatch? Does your product sell better in the morning, afternoon or maybe evening? Do you know the answers to these questions? If so, you do not need to do anything else but enjoying the conversion rate. If not, you'd better continue to read.
Creating a / b test for email marketing
Upon creating a new e-mail marketing campaign it's necessary that you test it by using A/B split testing. After doing so, you will be able to choose this version of the campaign that is more likely to succeed. One of the main advantages of email marketing is the possibility to determine optimization tests. Basically, these tests involve evaluating two versions of your email among a small group of customers, stating which version gets the best results, and then using the winning version for the rest of your customers. Then, you are able to measure the results and find out what emails get more clicks or more conversions.
A/B testing (also called: split tests) is a way of verifying which of two different campaigns will be more effective and will perform at maximum capacity. In other words, A/B testing can help you decide what campaign you should send to your customers in order to receive a higher conversion rate.
Understand the test a / b in email marketing
If you are still in doubt, take a look below where we state why you should use A/B testing
A/B tests allow you to:
- Test two subject line to find out which one brings more openings and click rates
- Test two different designs to choose the one that gets better results
- Test different day and/or time of sending and set up campaign timing
By using our Emailmanager online tool you can send 2 different campaigns to your subscribers and identify the type of campaign or product that is more acceptable by your customers. By using emailmanager, you can test your campaigns by subject, day or time of sending.
Later you can use the obtained information to organize your email campaigns, while continuing to test additional variants. By doing so, you’ll achieve constant improvements in the email marketing campaign results.
A/B testing is an important method for optimizing email marketing campaigns because it allows you to understand the way your customers think and behave. The more you know your customers, the better you can organize and schedule future email marketing campaigns and promotional actions.
A good A/B testing plan will help you to increase your business revenue, because instead of guessing your customers' preferences you will know them and you will be able to implement various changes into your next email marketing campaigns the most effective way possible.
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