Understanding the difference between a Dedicated IP or a Pool of IPs

Published in may, 19 of 2014 Dedicated IP, Pool of IPs, Email, Email Marketing, Deliverability, Email Marketing Best Practices, Quality of Email Marketing

The past weeks we have been commenting about the difference between using a dedicated IP or a Pool of IPs. The correct answer is: depends on the communication strategy you have. You need to make the decision based on your goals and needs. Therefore, the right question is: Which one is the best solution for me?

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eCommerce is Acquiring Clients with Email Marketing

Published in april, 28 of 2014 eCommerce, Email Marketing in eCommerce, Virtual Store, Online Purchases, Online Stores

With a growing market and stronger competitors, nowadays has been harder to obtain more clients. It is necessary to dedicate time to know the consumer behavior trends in order to increase sales. In today’s post we share some tips on how to take advantage of the opportunities that email marketing brings for eCommerce businesses.

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